Media Messaging /Audio Production

Part of the CMCA Youth Action Groups

Ages 12-26 $100-$125 Monthly Stipends

Get in the studio Make music Perform Build positive media campaigns

  • Youth ages 12-26
  • Willing to commit to programming twice per week
  • Able to work in a group and independently
  • Interested in learning new skills

Communities Mobilizing for Change on Alcohol (CMCA) Youth Action Group:

Horizons’ Environmental Prevention Youth Action Groups have been aligned to support the citywide San Francisco Prevention Coalition initiatives through youth-led work at the neighborhood level using the evidence based Communities Mobilizing for Change on Alcohol program model and framework.

Each Youth Action Group will design and carry out campaigns and projects that stem from their individual program modules, while supporting the overall Coalition campaign and workplan. Campaigns and initiatives have included counter-advertising campaigns, store makeovers, and policy work including resolution development, adoption, and advocacy.

Program Summary

The Media Messaging / Audio Production classes are designed to explore and conduct critical analysis of how media messaging (music, advertising, videos, social media, etc.) influences youth perceptions, attitudes, and behavior towards alcohol and drugs. As one of Horizons’ CMCA Youth Action Groups, youth are trained in environmental prevention principles and strategies and explore a variety of systems such as family, cultural and community norms, access, perceptions and behaviors that shape the way that youth respond to underage and binge drinking.

Through a series of multi-media trainings and Audio Production skill building activities, youth compose, produce, record, and in many cases, perform, their own music as part of a neighborhood campaign aimed to educate youth on the impact that alcohol has in the family, amongst their peers, and within their music.

Learn how to produce and record your own music!

  • Reason and Pro-tools
  • Artist Development and Stage Performance
  • Beat Making and Studio Engineering

The program offers 2 groups year round via 2 cycles: School: 32 weeks, and Summer: 8 weeks in duration. Program participants will be nominated to participate as Coalition Members and represent the group at all meetings and events.

  • 32 weeks, 4 hours per week
  • Session Dates: September – May
  • Days: Mondays & Tuesdays, Wednesdays & Fridays
  • Times: 4:00PM – 6:00PM
  • 8 weeks, 4 hours per week
  • Session Dates: June – August
  • Days: Mondays & Tuesdays, Wednesdays & Fridays
  • Times: 4:00PM – 6:00PM
Last but not least…

If music is your passion and you enjoy making a change in your community, then our program is the perfect fit for you. Participating in this program not only provides you with a wide range of multi-media skills and an opportunity to get in the studio and make music, but it has the potential to create lasting change while turning youth into blossoming, professional artists.